Wisconsin WIC
Healthy food, formula, breastfeeding help and nutrition advice for pregnant women, new moms and children under 5.
Apply on the official site ↗Goes to DHS.wisconsin.gov. Applying is free.
Who generally qualifies
Pregnant and new mothers and children under 5 in Wisconsin with low to moderate income, or on Medicaid or SNAP.
Exact income limits and rules are set by Wisconsin Department of Health Services and can change. Check the official site for current details.
How to apply
- Contact your local WIC clinic.
- Attend an appointment.
- Use your WIC card at approved stores.
What to have ready
- Proof of identity
- Proof of address
- Proof of income, or Medicaid or SNAP card
Common questions
- Does it cost anything to apply?
- No. Applying through the official site is free. Be wary of anyone who charges a fee to apply for you.
- Do I have to pay it back?
- No. This is free money that does not need to be paid back, as long as the information you give is accurate.
- Who decides if I qualify?
- Wisconsin Department of Health Services makes the final decision. This page explains the program in general terms only.
- Where can I find current income limits and amounts?
- Income limits, benefit amounts and deadlines change, so check DHS.wisconsin.gov for the latest details.
Added October 21, 2026. BenefitSearch is not affiliated with Wisconsin Department of Health Services.